About Us

WHO WE ARE

About Us Who We Are

ASV Euro Car Parts commenced operating 30 years ago as a small, family owned mechanical workshop on Sydney’s northern beaches. As the demand for quality used European vehicle parts grew, we expanded into dismantling vehicles to guarantee our own supply of quality parts for our workshop.

Now, more than two decades on, with a national network covering Australia and New Zealand and a supply chain that includes Europe, Japan and the Asian continent, we offer our customers the broadest range of parts and the most professional, customer focused level of service in the industry.

Experienced Workers Our Great Team

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John Soghomonian
Founder

Our founder and head of the family, John turned his passion for European cars and trucks from a humble workshop in Brookvale, to the diverse, specialist company we are today.

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Vic Soghomonian
CEO

With a passion for business management and implementing efficiencies, Vic brings vast experience to the team having worked in all areas of the family business since 1981.

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Avo Soghomonian
Director

A qualified mechanic, Avo delivers a hands-on approach as he looks after the luxury workshop and operations of the dismantling & export arm of the business.

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Sam Soghomonian
Director

An exceptional negotiator in all aspects of the car industry, Sam travels around the world to exhibit ASV products and represent our brand globally.

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Aron Soghomonian
COO

A sales dynamo with a keen interest in European cars, Aron injects his passion, drive and commitment into the business every day. The same one he has worked in for over 26 years.

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Kushan Jayarathne
CFO

An integral member of the team, Kushan is responsible for the financial health of the business across all departments and admires the innovation and quality of European cars.

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Hovig Soghomonian
National Sales Manager

With a keen love for all European cars, Hovig drives our sales force at a national level. In the last 5 years he has brought nothing but passion and enthusiasm to the team.

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Philip Lancaster
National Operations Manager

With over 16 years’ experience within the company and a love for European cars, Philip is well placed to diligently drive our business growth and operations every day.